Transactional data and analytical data are not stored in the same database: analytical data resides in separate data warehouses, to which it is replicated in batch jobs. In consequence, flexible real-time reporting is not possible and leaders are forced to make decisions based on insufficient information in very short time frames.
This is about to change, since hardware architectures have evolved dramatically during the past decade. Multi-core architectures and the availability of large amounts of main memory at low costs are about to set new breakthroughs in the software industry. It has become possible to store data sets of entire Fortune 500 companies in main memory. At the same time, orders of magnitude faster performance than with disk-based systems can be achieved.
Traditional disks are one of the last remaining mechanical devices in a world of silicon and are about to become what tape drives are today: a device only necessary for backup. With in-memory computing and hybrid databases using both row and column-oriented storage where appropriate, transactional and analytical processing can be unified.
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